Olá!
I'm Filipe Honorato
UX Researcher and Designer with 5+ years of hands-on experience turning customer insights into successful digital products. I’m dedicated to continuous learning and have proven expertise in both qualitative and quantitative research methods.
I have a keen interest in emergent technologies and firmly believe that AI can be shaped towards social good.
Born in Brazil and living in Portugal. I'm a traveler and a foodie.
Work experience
Senior UX Researcher at Grupo QuintoAndar
2022 - 2024
Led the research roadmap of a GenAI-enhanced product.
Mentored over 100 product designers.
Achieved a 62% reduction in Ticket Rate for a critical user journey.
Mapped the holistic user journey across 80+ tech squads.
Won the Prod & Tech “Amazing Experience” acknowledgment.
Contributed to the development of robust Research Operations.
UX Researcher at Grupo Boticário
2021 - 2021
Facilitated design workshops with Data Science teams.
Conducted remote usability testing.
Conducted desk research.
UX Researcher & Designer at CIn UFPE + Samsung
2019 - 2021
Member of the Advanced Research on Usability Lab.
Conducted in-lab and remote usability testing.
Conducted desk research and in-depth interviews.
Facilitated design workshops with stakeholders.
Prototyped wireframes and high-fidelity interfaces.
Design & Innovation Teacher at Koosh
2016 - 2019
Mentored startups and entrepreneurs in Design Thinking and Creativity
Facilitated design workshops to co-create MVP's.
Research Assistant at Illinois Institute of Technology (IIT)
2016 - 2016
Collaborated on an international experience design research study.
Conducted systematic literature reviews.
Education
Doctor's degree, Design
University of Aveiro 2024 - present
Master's degree, Design and Digital Artifacts
Federal University of Pernambuco 2018 - 2021
Thesis: "Foundations for the Design of Empathetic Journeys to Support Difficult Conversations"
Keywords: experience design, empathy, difficult conversations